The Future of Android Games, Virtual Reality & Augmented Reality

Mobile gaming has come a very long way since the introduction of crude & simple games like Snake and Pong which were available on early Nokia phones. Mobile processors and graphics are now as powerful as desktop computers were just a few years ago. Older generations still remember lugging around a Game Boy or Game gear and begging their parents for another game. New generations literally have access to 100’s of thousands of games on their mobile device.

In short, mobile gaming has exploded in just a few years time. In the month of July 2016 there were 63.1 million arcade games downloaded & games in the “strategy” category generated $195M revenue. In a recent study over 37% of mobile app users with 30 minutes of free time choose to play games over any other activity. We’ve all seen it and we’ve all done it ourselves, whether its waiting for an appointment or sitting at the airport, we pull out our mobile device and jump into a quick game to kill the time.

So what does all of this mean for the future of android gaming? For starters, the massive amounts of revenue and user interest in android gaming has bolstered continuous innovation and fierce competition in the global marketplace. For example, just 12 months ago, top executives were saying they didn’t see any major benefit to augmented reality. With the release of Pokemon Go and estimates citing as much as $500 million in revenue in just 60 days, I think we can all agree augmented reality is here to stay. Virtual reality is another area that has been picking up steam in recent months. You can now buy virtual reality headsets at local gas stations for a mere $30. Or if you’re on a budget you can purchase Google Cardboard for as little as $7.00. There are still only a limited number of VR enabled games but that number is increasing daily. Not only that, as more and more people experience VR we are sure to see a blockbuster release sooner or later.

Let’s take a look at some real life examples of recent game releases. Dawn of Titans which was recently released on Google Play was in development for over 2 years. This is akin to the development cycle of a mid-level PC game release on Steam. The game features mass controlled troops, world building elements and impressive graphics. A few years ago this would be considered a major release for the Android platform. These days this is just another drop in the massive pond. With over 2.4 million apps and games currently listed on Google Play it’s become harder and harder to stand out. This is actually good news for gamers as developers are working harder and faster to create new innovative titles to attract users.

I firmly believe that both Virtual Reality (VR) and Augmented Reality (AR) titles are going to gain more traction in 2017. Major developers who can pump out triple A content can’t be left in the dust while indie developers pump out AR and VR enabled games. They will be forced to port existing titles and come up exciting new ways to interact with the mobile devices.

There are many gimmicky games available that utilize the phones microphone, gyroscope, camera and accelerometer. However, these sensors combined with AR and VR could bring a whole new experience to gamers. Imagine walking through a recreated 3D world that represents your neighbourhood, immersed in full virtual reality, and using your phone as a targeting device to defend against waves of zombies. This is already possible with the technology that is available, it just needs to be packaged in a user friendly way that people can enjoy. Combining meticulous graphics with well thought out virtual reality experiences would be impressive indeed. If you’re familiar with PC based virtual reality demo’s you already know how immersive the experience can be. It’s only a matter of time before these same experiences make their way to our mobile devices en masse. And to think, only 30 years ago we were playing Mario on our beloved Nintendo consoles. Let’s not even mention the Virtual Boy that burned your eyes after 2 minutes of playing tennis. Android games and mobile games in general have come a long ways since then and they will continue to push barriers even further in the near future.

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4 Content Marketing Trends for Business Owners

As we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business.

All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s fast-changing world, what does that look like?

Below are some content marketing trends you’ll want to prepare for when marketing your business in the coming year:

1) Incorporate More Social Media Graphics, Infographics, Visuals and Videos. Since your followers are 80 percent more likely to read your content if you use coloured visuals, this area needs to be built up more across your social media channels.

The popularity of visual content will only increase, so you must be prepared. Using Facebook live is still a hot commodity so be sure to dive into that opportunity too!

2) Build a Team. 60 percent of marketers in one survey said content creation was their biggest challenge last year.

To overcome this obstacle, get a team of people to help make content development and publishing easy. This includes having a good writer and social media specialist.
3) Tap Into Influencers. 90% of consumers trust peer recommendations where only 33% trust ads.

Consumers have begun to tune out traditional ads and increasingly connect to their social networks to guide their buying decisions. That’s why connecting with influencers is so important.

What is an influencer? “Influencers are people with significant networks (followers, readers, etc.) who can speak to a broad range of products and services with the ability to sway opinions in their favor.” – Jess Estrada.

Identify influencers to reach out to in your industry. Follow them on social media and see where you can strike up a conversation.

4) Drive Content Marketing Leads into a Funnel. High value content is one thing, but if you don’t build in a strategy that continues building rapport with prospects in the right way, you are leaving money on the table.

Content Marketing is a highly effective way to segment your audience and send them targeted follow-ups and offers, instead of adding them to your main email list.

Creating an Effective Content Marketing Plan for 2017

One of the biggest mistakes I have seen businesses make is they jump into content marketing without a strategy. While trying to appeal to their target market, they slap together a couple of eBooks and free offerings and hope it will be enough to drive sales.

The first step to making content marketing really work for you is to have a solid, smart content marketing plan in place.

Make sure you outline the following essentials in your content marketing plan:

Understand Who You Are Marketing to. Before starting any kind of marketing strategy, it’s vital you understand who your ideal target market is. There’s no point in investing your time and money into marketing when you don’t have a clear understanding of who you want to buy from you.

A Comprehensive Review of Past Efforts. Review your past content marketing efforts and results from 2016. This helps you to see what was most effective, what wasn’t, and develop a plan to improve for next year.

Set Goals and Benchmarks to Determine Future Campaign Success. Having a clear understanding of what you want to accomplish and what that will look like is important.

Develop Content Ideas that Align with Sales Goals. Here’s some example sales goals:

o Boost sales of Mega Fit Bootcamp by 25%.

o Get 50 new leads a month into our sales funnel.

o Create an eBook on Sales Tips for People Who Hate to Sell to drive leads to the funnel.

Plan a Content Marketing Calendar with Dates and Deadlines. Create an editorial calendar that clearly lays out your dates and deadlines so you can easily prioritize your efforts. This eliminates the “what do I write” problem.

It also makes it much easier to work ahead on content and delegate to team members.

I hope you’d enjoyed these highlights, stats, and facts to help you prepare for content marketing in the coming year.

I’m curious: What changes do you plan to make to your social media strategy in 2017?

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Less Than 1,000 Days Until the Next Total Solar Eclipse in the United States

On Monday, August 21, 2017, a total solar eclipse will be visible in some areas of the United States. This is now less than 1,000 days away. The event has been a long time coming. While the last total solar eclipse to be seen in the United States occurred in 1991, that event was limited to Hawaii. Before that, the last solar eclipse visible from the continental United States was on February 26, 1979.

While the 1979 event tracked across Oregon, Washington and Montana, people in 12 states will see the 2017 event. Both eclipses started in Oregon. The earlier one then tracked up into Canada. The 2017 eclipse starts in Oregon, travels across the central United States before finishing far out to sea beyond South Carolina.

A total solar eclipse is a rather rare occurrence. Estimates place the likelihood of any point on Earth experiencing one only every 400 years. This is not absolute, however. Several Oregon locations saw the 1979 eclipse and they will see the 2017 event as well. For them, experiencing two solar eclipses in a little more than 35 years is quite unusual. Closer yet are the cities of Carbondale, Illinois, and Cape Girardeau, Missouri. Residents there will see the 2017 eclipse as well as another in April, 2024. This separation of less than seven years for these two eclipses is very unusual. Of course, it may be hundreds of years before these cities see another.

To be a total eclipse, the moon must completely obscure the sun, for an observer standing on Earth. This can occur monthly, at New Moon. Ordinarily, however, the moon passes either above, or below, the sun’s position, as viewed from Earth. As a result, the moon’s shadow normally sweeps across open space. On rare occasions, as the moon passes directly in front of the sun, a shadow is cast upon the surface of the Earth. If the sun is partially obscured, a partial eclipse results. If the sun is completely obscured, a total solar eclipse occurs. The moon is much smaller than the sun, of course. In fact, the moon is some 400 times smaller. In an astronomical twist, the moon is also 400 times closer to the Earth. This makes the apparent size of the moon very close to the apparent size of the sun. When the moon passes directly in front of the sun, it is able to completely eclipse the sun, for some viewers on Earth.

The shadow cast by the moon, however, is very small. Depending on the distance between the Earth and the moon, which varies somewhat, the moon’s shadow will darken a strip of Earth about 70 miles wide. This strip is called the Zone of Totality. Those people located within this zone will experience a total solar eclipse. Those near, but outside, will see a partial solar eclipse.

On August 21, 2017, the sun is eclipsed for as much as 2 minutes and 40 seconds at the maximum point. Hopkinsville, Kentucky happens to be located at this point. People not located there may see a shorter eclipse duration. Those located outside the zone of totality will only see a partial eclipse. Some cities that will experience totality include Nashville, Tennessee, Kansas City and St. Louis, Missouri. The 2017 eclipse will potentially be seen by millions of people located across the United States.

Each total solar eclipse is unique, but there are similarities. The Earth will darken over time as the moon obscures more and more of the sun. This is the partial eclipse phase. As totality approaches, the amount of sunlight striking the Earth will be greatly diminished. The sky will become similar to twilight. Colors normally seen at sunset will be visible during the day. Birds, animals and insects will be fooled into believing that night is falling. Some will return to their nests or roosts. Nocturnal creatures will begin to emerge. These effects often happen even if a total solar eclipse occurs early in the morning. After totality ends, another partial eclipse phase occurs until the moon passes beyond the sun’s location.

The biggest factor that cannot be predicted with certainty is the weather on August 21, 2017. Cloudy weather could obscure the eclipse for interested observers. As a result, many people examine historical weather patterns in order to determine prime eclipse viewing locations. Since the 2017 event occurs in August, there are some rather promising weather possibilities. In Oregon, the August weather tends to be sunny and dry, perfect eclipse conditions. Morning fog, storms, or clouds, could thwart eclipse viewers, however.

Idaho and Wyoming residents will also experience the 2017 eclipse. The weather in these states could allow a very good eclipse viewing experience. The eclipse occurs fairly early in the day, lessening the possibility of localized thunderstorms.

As the total solar eclipse tracks across more states, from Nebraska to South Carolina, the possibility of inclement weather increases. These locations will experience the eclipse later in the day. Afternoon storms, or hazy weather, could be encountered. Such weather could limit the eclipse experience.

Many US cities have already begun planning for the August 21, 2017 total solar eclipse. The event represents an opportunity to entertain tens of thousands of visitors to cities located within the zone of totality. With proper attention to details, cities can provide a favorable eclipse experience that also highlights the attractions of the local area. Weather permitting, of course.

Bonus Facts:

– the distance from the Earth to the moon increases each year. In less than 1.5 billion years, the moon will not be close enough to produce total solar eclipses. After that, only partial or annular eclipses will occur.

– when the moon eclipses the sun, the sky darkens enough to allow planets and bright stars to be seen in the daytime. On August 21, 2017, the bright star Rigel should be visible low in the south. – Albert Einstein predicted that a total solar eclipse could provide direct proof of the General Theory of Relativity. He postulated that the eclipsed sun would cause light to be bent, for an observer on Earth. This would be proved as stars located behind the sun would appear to be shifted in location. This visual evidence was demonstrated during an eclipse in 1919.

– as the moon passes in front of the sun, it blocks enough sunlight that the solar corona, the super heated atmosphere, becomes visible to people on Earth. The shape of the corona is different during each eclipse as it is influenced by the level of magnetic solar storms, which constantly changes.

– ancient civilizations did not understand the science responsible for total solar eclipses. Eclipses were attributed to supernatural causes and thought to be bad omens.

– the theoretical maximum duration of a total solar eclipse is about 7 minutes. The 2017 eclipse is less than half this duration, at 2 minutes, 40 seconds for those located in Hopkinsville, Kentucky.

– the sun is not safe to view during any portion of the partial eclipse phase. Even if only 1% of the sun is visible, observers risk damage to their eyes through direct observation. At this eclipse stage, the sun appears to be dim enough to view. Unfortunately, the lit portion still transmits full force sunlight to the optic nerve. Because the level of light is so much lower than normal, the observer feels no urge to avert their gaze. Moreover, the optic nerve does not contain pain receptors so victims are unaware that their eyesight is being damaged. Proper eye protection is vital for all observers of the partial solar eclipse phase.

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How to Get What You Want in 2017

It is almost 2017 and time to start thinking about those New Year’s resolutions but the problem with New Year’s resolutions is that so few people actually achieve them. Why is this and what can you do to make sure you actually get what you want in 2017?

1. Write Down Your New Year’s Resolutions and Set SMART goals

The first step towards achieving what you want is to actually write it down and turn resolutions into goals. An unwritten resolution is quickly forgotten and unless you have some written, specific goals chances are you are just going to be wandering. SMART goals are specific, measurable, attainable, realistic and time-bound. In other words, say exactly what you want to achieve, by when and have ways of measuring how you are getting along. 2. Develop Habits and Consistency

Another problem that often occurs with New Year’s resolutions is that people do not form habits and develop consistency in those actions that are going to get them there. For instance, if you want to lose weight, it needs to become a habit to exercise and eat healthy foods. They say it takes 21 days to develop a habit but it is actually better to consistently stick to it for 63 days to ensure that the habit is well entrenched into your lifestyle before taking any breaks. Not all habits need to be done every day but you do need to be consistent in doing those things that will get you towards your goal.

3. Track and Measure

Set smaller goals and ways of measuring how you are making progress towards your major goal and then track these. Start by tracking those habits that it will take to get you there – how many times have you exercised this week for example. As you are tracking you will see how even the small steps count and will be more motivated to keep moving towards your major goal.

4. Stay Positive

Your mindset has a huge role to play in whether you are going to achieve your goals or not. Always try to remain positive and think positively. Focus on what it is you want but don’t beat yourself up over setbacks or slip ups, you will get times where things don’t go perfectly or you may have a setback but just keep going and you will get there.

Instead of just setting some New Year’s Resolutions for this next year why not turn them into actionable goals, develop habits that will help you achieve them and track these consistently. Keep positive and all the best for achieving whatever it is you want to achieve in 2017.

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The Eurozone Train Wreck Continues Into 2017

The European Union seems to be trying to hold itself together, but it is indeed wobbling itself apart like an aircraft engine with an unbalanced propeller and the vibrations are getting worse reverberating from one side of the continent to the other, where no nation is spared from the challenges which await – so what can we expect in 2017 you ask?

Well, “Brexit” has already had some effect on Germany and other nations are considering similar exits from the EU, which could quicken its demise. The recent Italian vote was problematic as is the condition of the Italian banks. Remember when Greece got caught short? Do you remember in 2014 what was going on in the EU? Let me remind you quickly:

MSNBC Money “China, France drag on global manufacturing revival,” published on February 3, 2014, written by Jonathan Cable and Koh Gui Qing which stated; “Manufacturers around the world enjoyed a solid start to the year as order books swelled, surveys showed on Monday, though a struggle for growth in China and a downturn in France took the shine off the overall picture. Euro zone factories had their best month since mid-2011 and, with unemployment near record highs, increased headcount for the first time in two years. They were led by a sharp pick-up in Germany and a revival among the states on the region’s periphery. But France, the bloc’s second biggest economy, remained a drag on the region.”

As an example Greece, when they entered the EU they had a bad credit rating and any loans would of cost them a lot in interest, when they joined the EU they effectively got the same rate on loans as Germany who as you probably know are very stable in the financial sector, so Greece took loans out at low interest rates for years.

Yah, Greece has always been a financial disaster like Argentina or Zimbabwe… now it’s all gone sour they are left with huge debts and so on, Italy and Spain are in the same boat and seeing as the UK loaned ALOT of money to Spain and others we are massively exposed to the crisis. Spain for example has more empty property (new builds) than the ENTIRE USA.

Real estate tanked in Spain, we all read about that in the WSJ, few in the US realized it was that bad. In 2008 China was challenged even after their 2008 stimulus as their municipals did elaborate growth projects, building for the sake of it?

Remember the original plan for the EU was to introduce one currency (which they did) and then introduce a EURO Government to manage it, the second part never happened and now the backlash is huge, and it doesn’t really matter that the 2008 crisis started in the US. The EU wasn’t doing that well before the crisis. And we shouldn’t blame the US for the crash, let’s not forget one of the enablers was AIGs London Office selling insurance often with guarantees in excess of 130% of face value on those mortgage bundles and credit default swaps.

Yes, we have some socialists in the US and when the capitalists and socialists get together or start using each other it is as if everyone loses their brains. So, the slow-motion train wreck and Eurozone melt-down continues, who is to say if it can continue for long without falling apart, and once that engine falls off the plane, its coming in for a very hard landing. Let’s hope that doesn’t happen in 2017.